01Intro
I build the full lead gen system that fills your pipeline
Meta ads, video, and the follow-up system that actually closes deals. One operator. End-to-end.
Currently generating leads for companies in finance, home services, and professional services
02The problem
Most agencies hand you ads. Then disappear.
Ads run, leads come in, no follow-up system exists
Leads go cold in an inbox while you're busy running the business.
You pay for a dashboard you don't understand
Impressions and CTRs look busy. None of it tells you what you made.
No one tells you what's actually working
You get a monthly PDF, not a straight answer.
03The system
The full system, built and run by one operator
Meta Ad Campaign Build & Management
Account structure, audiences, and creative testing, managed daily, not monthly.
Original Ad Video Production
I shoot and edit scroll-stopping ads built for the feed, not repurposed brand videos.
Lead Capture & Follow-Up Automation
Instant texts, emails, and booking flows so every lead gets worked in minutes.
Full-Funnel Reporting
From cost per lead all the way to cost per closed deal, in plain English.
04Proof
The work speaks.
Most of my clients are under NDA and don't appear in public marketing. On a strategy call I'll walk through specific numbers from current campaigns relevant to your industry.
- Qualified leads delivered this month
- 240+
- Cost per lead. 76% below the $50 industry benchmark.
- $12
- Lead response rate on follow-up
- 80%
Want the detailed breakdown? Book a 20-min call and I'll walk you through the exact campaign.
Book a 20-min call05The process
Here's exactly how we work together
Step 1: 20 min
Discovery call
We look at your offer, your numbers, and where leads are leaking today.
Step 2: 1 week
Strategy build
I map the full funnel: audiences, angles, offer, and follow-up flow.
Step 3: Shoot + build
Production
I film and edit the ads and build the capture and automation behind them.
Step 4: Ongoing
Launch & optimize
Campaigns go live and I adjust spend and creative based on real lead quality.
Step 5: Every month
Monthly reporting + iteration
A clear report down to cost per closed deal, plus what we're testing next.
06About — John Kaplan, founder
Who you're actually working with
I'm John Kaplan. Founder of JohnK Media LLC.
I started behind the camera as a videographer, studied advertising at Penn State, and moved into paid social because I wanted to see what happened after the video went live.
Every client works with me directly. There's no account manager handoff and no junior team learning on your budget. Every pixel of your campaign is built and watched by me.
07FAQ
Questions, answered.
Stop guessing. Start closing.
Book a 20-min strategy call. I'll audit your current setup and show you where leads are leaking.
No pitch deck. No long contract. Just 20 minutes.